John
Rossman

Early Amazon Executive
Proven Operator & Innovator
4x Best Selling Author

John is renowned as an early Amazon executive who led the launch and scaling of the Amazon Marketplace. He has served as a Senior Technology Advisor at the Bill and Melinda Gates Foundation and a Senior Innovation Advisor at T-Mobile. He has a unique and powerful range of expertise in leadership for innovation, strategy for Artificial Intelligence and disruptive technologies, high-performance teams, and culture.

Speaking Topics

Leadership

Innovator

Author

disruption

AI

supply chain & Logistics

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John Rossman is the author of four books on leadership and business innovation including the best seller The Amazon Way. He is an early Amazon executive who played a key role in launching the Amazon marketplace business in 2002. He has served as the senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile. Today he is a leading keynote speaker on leadership for innovation and transformation. John is an operator and builder whose love is diving into business problems and customer needs designing innovative solutions and business models and creating durable enterprise value.

His new book, Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era just released on Feb 27, 2024.

WATCH John’S SPEAKER REEL

Testimonials

  • “Having John advise my organization is like having Jeff Bezos advise me.

    The best strategy, leadership, and tactics keynote I’ve seen. John had a profound impact on the company I  founded. He’s a master at practical advice and approaches to deliver innovative solutions.”

    — Eric Martinez, CEO & Founder of Modjoul; Former EVP at AIG

  • “Wow! Our team loved John’s Big Bet Leadership presentation.

    The message was spot on for our digital journey. We are ordering more books now.”

    — Keith Nelson, Chief of Staff, Global Manufacturing, Alcon

  • “The audience LOVED your leadership keynote and they took away many key learnings that they hope can be applied moving forward.”

    — Novartis

  • “I learned more from an hour with John than I did from my NYU MBA.”

    — Private Equity Attendee, Carnegie Center

  • “The keynote was incredibly insightful and effective.

    I found myself referencing it while working with my teams.”

    — TransUnion

KEYNOTE TOPICS

  • How do the world’s most innovative companies scale leadership and culture to drive relentless innovation? In this keynote, John Rossman shares the leadership principles and mechanisms that fueled Amazon’s meteoric growth—and how you can apply them to your own organization.

    Packed with real-world lessons and practical frameworks, this keynote will empower leaders to build a culture of ownership, drive continuous improvement, and create customer-obsessed teams that deliver results.

  • AI is rewriting the rules of competition. To stay ahead, transformation must become a core capability—not a one-time initiative.

    This keynote blends bold stories with a practical playbook for leading high-stakes transformations, de-risking execution, and unlocking your organization’s full potential.

    Learn the key habits of leaders who make big bets—and win. Master the art of creating clarity, sustaining momentum, and making strategic decisions that balance ambition and risk. This playbook provides a structured approach to solving complex problems and making the right moves in the AI era.

  • Winning isn’t just about talent—it’s about mission, execution, and transformation. This keynote challenges leaders to break free from complacency and reclaim their competitive edge by applying the principles from Rossman’s business manifesto The Championship Playbook.

    Learn how to build a foundation of unshakable mission and principles, develop a relentless execution mindset to drive operational excellence, and embrace bold, strategic bets that fuel lasting growth. This is your playbook for outpacing the competition and leading with confidence in an era of disruption.

  • What if you could apply Amazon’s leadership principles to your business and industry? How would it transform your strategy, operations, and ability to innovate?

    In this keynote, former Amazon executive John Rossman reveals the leadership principles and strategic playbook behind Amazon’s meteoric rise—and how you can apply them to your own industry. Learn how to ‘think big and bet small’ to drive agile innovation, master customer-centric strategies, and leverage disruptive technologies like AI and computer vision to stay ahead. This is your roadmap to leading with boldness, operational excellence, and relentless innovation.

  • What if healthcare and insurance operated with the speed, innovation, and customer obsession of Amazon? The future belongs to organizations that innovate, execute, and put patients first. Are you ready?

    In this keynote, former Amazon executive John Rossman reveals how to apply Amazon’s leadership principles and operating model to transform healthcare and insurance. Learn how to streamline operations, enhance patient experiences, and drive innovation at scale. Discover how to build a bold, customer-centric strategy while developing the operational discipline to execute with excellence. This is your playbook for leading in the future of healthcare.

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Fee Range: $20,000+

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