Art Turock helps businesses conceive strategic innovations that produce sustainable sales growth.   His ideas have appeared in Success , USA Today, Fortune, The One-Minute Manager series, Association Management, Bloomberg News, and CNN.  Since 1986, Turock has been a valued resource to over 100 Fortune 500 companies, plus healthcare clients like Cooper Clinic, American Hospital Association, Voluntary Hospital Association, Columbia Health Care, American College of Emergency Room Physicians, and Tri-State Hospital Supply.

        Turock’s latest book, Invent Business Opportunities No One Else Can Imagine, challenges the conventional wisdom “Ask customers what they want and give it to them.”  In contrast, industry trendsetters respond to customer’s latent needs—that is, give them products and services they will value but would never think to ask for. 

        He learned to spot latent needs following his father’s triple bypass surgery in 1983.   He noticed no books written for people who know what to do to be physically fit, but lack motivation for making healthy lifestyle choices.  He wrote Getting Physical: How to Stick With Your Exercise Program and became a corporate wellness consultant. 

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This speaker's topics include:

• Invent Business Opportunities No One Else Can Imagine
• How Great Managers Retain Top Talent and Motivate Peak Performance
• Legendary Customer Service
• Creating Sales Calls Customers Would Pay For (Especially for suppliers to healthcare and drug stores)
• Change Mastery:  Maintaining a Results-Driven Focus and Embracing the Freedom in Marvelously Uncertain Times

        At age 26, Art gained early leadership experience as Director of the University of Iowa ’s College of Medicines Interpersonal Skills Training Project , where he recruited, trained and mentored a statewide cadre of trainers, which became a prototype for a series of training projects in healthcare.