Anthony Cirillo is a man on a mission. As a healthcare marketing professional, he consults with organizations worldwide with a mission of fundamentally trying to change how healthcare is marketed. As an entertainer, ombudsman, author and keynote speaker, Anthony is devoted to bringing dignity and respect to our eldest citizens. Along the way, he has cultivated a great knowledge of older adult issues and how to market to an aging population.

Anthony has worked in marketing and communications since 1979 and in hospital healthcare since 1985 holding senior level roles reporting to the CEO. With a Masters Degree in Organizational Dynamics from the University of Pennsylvania he is well positioned to serve as a facilitator as well as review and assess company culture and dynamics so that behaviors can be changed that productively help the organization implement and achieve its goals.

Mr. Cirillo is a past board member in the Society for Healthcare Strategy and Market Development. He is a frequent speaker at national conferences. He was the only U.S. consultant asked to speak at the 1^st Middle East Marketing Forum in Dubai in December 2004. He was joined by industry innovators from Cleveland Clinic, Harvard Medical School and John Hopkins. He spoke there again in 2005 and has since expanded his consultancy internationally.

In addition to a deep healthcare marketing background, Mr. Cirillo is a Fellow of the American College of Healthcare Executives, a credential few marketers possess. By being able to tie all aspects of hospital operations together, he can provide better insight into how they should be marketed.

In his consultancy he has tried to push the traditional boundaries of marketing. He was one of the first to write about the impact of consumer driven healthcare on hospitals and has since developed a suite of tools to address the price transparency issue, often addressing hospital chief financial officers in this area. In addition, he is currently working on a medical tourism project with an overseas hospital helping them package services for a cash paying population. The lessons learned in this project will help better serve U.S. clients. Through his writings and his speaking, he has become a thought leader in the industry. More than 90,000 subscribers read his Health Leader articles.

Mr. Cirillo is an accredited business communicator of the International Association of Business Communicators, a rigorous certification process that documents his ability as a professional communicator versed in all areas of professional communication. He serves as an exam grader for IABC International and was past president of the Philadelphia Chapter.

While primarily working in the healthcare industry, Mr. Cirillo has had a diverse workplace experience that gives him a broad perspective from which to draw. Prior to starting Fast Forward, he served as chief marketing officer for a Wall Street healthcare startup, Touchstone Health Partnership. Previously, he directed all marketing and communications for Unisys Corporation training organization, Unisys University , in Blue Bell, PA where he also served as director of employee communications. He acquired extensive internet, intranet and interactive media experience in this position, well ahead of these technologies being adopted in the mainstream.

He also has radio and television broadcast experience, serving as a television producer for the local CBS affiliate in Philadelphia , as a producer for the nationally syndicated CBS Radio program, Sports World Roundup and as on-air radio talent covering sports for Mutual Radio, CBS and others.

Anthony is a senior advocate who devotes his free time to performing for older adults residing in long term care facilities. His first book about aging and long-term care in America , entitled, Who Moved My Dentures? Was published in March of 2004. He serves as an ombudsman in Charlotte , NC and has developed products for activity professionals in nursing homes.

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